PG vs Unilever Executive Summary - 1442 Words

Unilever and Pamp;G – Comparative Analysis Executive Summary The Consumer Products Industry is the biggest industry in the world at the moment, with total revenues amounting to about 50% of all goods sold. It is comparable to the GDP of the 4th biggest economy in the world, and entails most of the products we use in our every day lives. There are 3 key factors that drive the industry today: developing markets, the emerging middle-class of developing countries and the millions of baby boomers in developed markets. The industry faces many challenges nonetheless, such as an increase in prices of raw materials, crude oil, crops and commodities – especially oil prices; the constant broadening of the industry caused by globalization; and an†¦show more content†¦These ratios are above the 40% industry average and especially Pamp;G is very profitable. This first indication is consistent with the further analysis of profitability ratios such as the net profit margin, which is still is 5% higher for Pamp;G than Unilever. So far Pamp;G ha s managed the increasing pressure on margins due to increasing raw material prices more successful than Unilever, but has to adjust its cost-structure to stop the ongoing negative trend of the last five years. Regarding efficiency ratios like return on capital ratios the previous dominance of Pamp;G’s financial performance cannot be confirmed. Instead, Unilever outperforms Pamp;G in all efficiency ratios, like the return on invested capital (16,89% vs. 10,42%), the return on assets (11,26% vs. 8,99%) or the return on capital employed (16,66% vs. 14,06%) for the time span between 2007 to 2011. This indicates Unilever outstanding capabilities to allocate its resources to the most profitable investments and to use the assets as efficient as possible. In terms of the debt situation for Pamp;G and Unilever, analysis has shown that Unilever’s business is higher leveraged (D-E ratio 2,13) than Pamp;G’s (1,09). This and the higher efficiency also explain why Unilever’s return on equity is much higher (36,06%) than Pamp;G’s (18,78%). As a result of its high profitability and low debt-to-equity ratio, Pamp;G’s TIE ratio isShow MoreRelatedUnilever in Brazil3874 Words   |  16 PagesUnilever is a solid leader in the Brazilian detergent powder market with an 81% market share. 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PEPSICO INC – United States Beverages, cereals, snacks Net revenues 2011: $ 66,504 million (+15%) Net profit margin: 9.7% 3. UNILEVER GROUP – Netherlands United Kingdom Ice creams, condiments, beverages, margarines Net revenues 2011: $ 64,685 million (+5%) Net profit margin: 10% 4. KRAFT FOODS INC – United States Biscuits, confectionery, beverages, cheese, grocery, convenientRead MoreStreets Ice Cream Marketing Plan10342 Words   |  42 Pages1.0 EXECUTIVE SUMMARY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦...5 2.0 INTRODUCTION.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦7 3.0 SITUATION ANALYSIS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.8 3.1 Business Environment (PEST)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...8 3.1.1 Political†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 3.1.2 Economical†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 3.1.3 Social†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 3.1.4 Technological†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...11 3.1.5 Legal†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreChanel Pestel Swot4904 Words   |  20 PagesTeo Jia En November 4, 2010    TABLE OF CONTENTS 1.0 Executive Summary 2.0 Company Background and History 2.1 History of Chanel and Information on Chanel S.A. 2.2 Chanel Asia Pacific and Singapore boutiques 3.0 Industry Analysis 3.1 Target Audience 3.2 Market Positioning 3.3 Market Sector 3.4 Competitor Analysis 4.0 Company Analysis 4.1 SWOT: Micro economical analysis 4.2 PEST: Macro economical analysis 4.3 Comparison of Chanel in Europe vs. Singapore 4.4 Product Development and Collection 4.5 TypesRead MoreThe Marketing Planning Process6737 Words   |  27 Pagesamp; Finance TABLE OF CONTENT S.NO | TOPICS | PG.NO | 1. | Executive Summary | 03 | 2. | Introduction of PepsiCo | 04 | 3. | Marketing Plan on Energy Drink | 06 | 4. | PEST Analysis | 09 | 5. | Porter Analysis | 10 | 6. | SWOT Analysis | 11 | 7. | Marketing Strategies | 12 | 8. | Critical Reflections | 15 | 9. | Conclusion | 21 | 10. | References | 22 | 11. | Links YouTube | 23 | Executive Summary PepsiCo have been operating in UK for the last 60 years during thisRead MoreFundamentals of Hrm263904 Words   |  1056 Pages MAKE IT YOURS! Fundamentals of Human Resource Management Tenth Edition David A. DeCenzo Coastal Carolina University Conway, SC Stephen P. Robbins San Diego State University San Diego, CA Tenth Edition Contributor Susan L. Verhulst Des Moines Area Community College Ankeny, IA John Wiley Sons, Inc. Associate Publisher Executive Editor Senior Editoral Assistant Marketing Manager Marketing Assistant Production Manager Senior Production Editor Freelance Development Editor Senior

A Comparison of Different Kinds of Advertising Essay

A Comparison of Different Kinds of Advertising Advertising is a multi-million pound industry. Advertising is the act of promoting products, jobs or services by informing the public of the product’s worth. Advertising is a powerful but expensive way. Advertising has dichotomy as it falls into two main categories. One of which is product advertising. Product advertising is a collective term for public announcements designed to promote the sale of specific products or services. For example, adverts of coco-cola, Audi, Levi’s jeans. The second category is for Issue advertising which promotes public welfare. It is used to raise awareness and to get donations to help people and animals. Advertising†¦show more content†¦The sun is just setting which is the hardest time to drive and this is showing how safe and easy the car is to handle. The father is driving and the boy is sitting at the back showing the viewers how spacious the car is whilst also showing the car have interior leather seats. The car is as well as being driven through many types of scenery. This shows Audi is practical and reliable, yet a classic car. The car is driven through all different types of terrain showing how durable the car is as well as being driven through late day and night and through difficult weather showing the car’s excellent performance and safety. The car passes a fair ground, which is of great interest to the boy due to the bright colours. The car then stops at the lights and father taps on the steering wheel showing he is in a hurry The man doesn’t drive through, the lights, as he has faith that the car to get him there in time. They go through a tunnel and then pass a scary looking man but the father and son doesn’t seem at all frightened. This shows the safety of the car, the protecting them from the outside world. Eventually, the car reaches its destination and it’s now night and raining. The father quickly rushes out of the car mistakenly leaving his son in it showing one again the safety of the car, as the child is not fearful of being alone. Realizing his mistake heShow MoreRelatedEuropean Advertising vs. American Advertising Essays872 Words   |  4 PagesEuropean Advertising vs. American Advertising ------------------------------------------------- Research Paper ARS 230 The main aspect of advertising is to ‘get more bang for the buck’, to make it aesthetically pleasing to the eye and gain the viewer’s attention. Throughout the years, advertising has varied in many ways from catchy slogans to iconic logos. 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George Orwell s 1984 And The Giver - 902 Words

Imagine a world without freedoms, a world without basic rights, a world without love. This describes the world depicted in George Orwell’s 1984. This dystopian world may have felt a million miles away when Orwell wrote 1984 in 1949. But, in today’s society, the interest in dystopian novels and films continues to grow. Many comparisons can be drawn between various dystopian novels. 1984 is especially similar to the novel and film The Giver. The novels share similarities in characters, memory, time, emotion, relationships, government, and jobs. Winston Smith, the main character of 1984, does not fully believe or trust the Party. He hides away from telescreens, he reads novels, he writes in a diary, and he questions the party to himself, all things that the Party does not allow. Winston works for the Party and his job, rewriting history to favor the government, only gives him more drive to rebel against the party because he knows more about their lies than the average per son. He strives for independence from the Party. He rebels in big and little ways. One of his most rebellious acts is his relationship with Julia. He claims to love her, something strictly forbidden by the Party, and sneaks around meeting her different places. He believes that they have total privacy and tells her everything he thinks about the Party and a rebellion. They were never truly alone and this led to the Party capturing him. Jonas, the main character of The Giver, seems like a normal member ofShow MoreRelatedComparing 1984 And The Giver By George Orwell979 Words   |  4 Pagesgovernment or hold political freedoms. To remain in power, the reigning party must utilize tactics to manipulate its people. These techniques are evident in the novels 1984 and The Giver. Many critics make connections between these books because of their comparable plot characteristics. The Giver by Lois Lowry is similar to 1984 by George Orwell because both novels depict a dystopian society in whic h the authoritarian government conditions its people through the suppression of emotions, and concealment ofRead MoreComparing Utopia Compared To 1984 And The Giver, By George Orwell847 Words   |  4 Pagesperfect qualities; everyone lives in harmony, and all actions are done for the greater good. A book similar to 1984, written by George Orwell, is The Giver which is written by Lois Lowry. Both books carry nearly the same situation throughout the reading: there’s a person or two, who does not fit in because they do not believe in the idea of a utopian society. Unlike The Giver though, 1984 ends in a rather desolate way. Winston Smith has been stripped of any past beliefs and thoughts that he once hadRead More1984 Dystopian Setting Essay974 Words   |  4 Pagesthose in power will manipulate the setting to ensure a controlled atmosphere over its citizens. However, this falsified setting is either displayed as dirty and indigent or as a pristine and neat society with no inb etween characteristics. 1984 by George Orwell is recognized as a dystopian novel that takes place in a futuristic country called Oceania. This society is at non-stop war and experiences spontaneous bombings along with poor living conditions. The novel begins as Winston Smith scribblesRead MoreGeorge Orwell Character Analysis1422 Words   |  6 PagesEveryone has at least one person who has changed there life, either for better or for worse. There is that one person who made a difference. For George Orwell, it is easy to assume, that person was his first wife, Eileen O’shaughnessy. She not only impacted his life, but also his writing, for example, 1984, and some of his female characters. Orwell first met Miss O’shaughnessy in 1935 at a party that he and his landlord was hosting. He described her as â€Å"talkative and lively† and she had lifted herRead MoreHistory of Social Work18530 Words   |  75 Pages.........................................................................28 Mary Richmond.......................................................................................................................................................29 George Orwell, John Howard Griffin, Pat Moore, Tolly Toynbee, Gà ¼nther Wallraff, Barbara Ehrenreich ............30 Sir William Beveridge .........................................................................................................................Read MoreSantrock Edpsych Ch0218723 Words   |  75 PagesProcesses, Periods, and Stages www.mcgrawhill.ca/college/santrock Page 34 Children are the legacy we leave for a time we will not live to see. Aristotle Greek Philosopher, 4th Century B.C. EXPLORING HOW CHILDREN DEVELOP Twentieth-century philosopher George Santayana once reflected, â€Å"Children are on a different plane. They belong to a generation and way of feeling properly their own.† Let’s explore what that plane is like. Why Studying Children’s Development Is Important Why study children’s development

Cultural Food Race Event Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Cultural Food Race Event. Answer: Business Details Cultural Food Race is one-day event that will be going to happen on coming Saturday, 14 October 2017 from 11:00 am to 3:00 pm. The funds of this event will be accumulated from the students discount. The total price after providing the students discount of this Cultural Food Race event is 15 dollars. The target market will be set to 80 to 100 people. A particular product is aimed at a particular set of consumers who are termed as target market group (Armstrong et al., 2015). The organizers of the event determine the cost of the products. The price of dumpling and Krespe Kreeme are 2 dollars and 2.5 dollars consecutively for each person. The price of cooking has been considered as 1 dollar for each. The price of rice, egg, vegetable and chicken will be 8, 6, 10 and 20 dollars consecutively. The price of the Brazilian Portuguese burger is 7 dollars for each person. The total price of the food cost is 40 dollars for each student. The event organizers would like to choose social networki ng sites and poster publication as its promotional strategy. Facebook, Instagram and WeChat are the social networking sites that are chosen for promotional ground for this event. Legal Issues The major and most important part of this event is food, thus, the legal issues will be on food safety, quality and protection of the consumers against the impure, unsafe food. Food safety, which is not a negotiable issue, is related to provide protection to foods that are injurious to health (Lam et al., 2013). The organizers should follow the International food standards that are regulated by the Codex Alimentarius Commission, which is a joint intergovernmental body of food safety (Who.int, 2017). The scientific advice of chemical and microbiological hazards on foods is the main standard of Codex. Food quality includes negative and positive attributes such as spoilage, discoloration, contamination with filth and processing method, good texture and flavor. The standing Committee of Chinas National Peoples Congress has revised the Food Safety Law, which came into the effect on 2015. This law will look into the food management and production (Wu Chen, 2013). The other legal issue will be on consumer protection from unhealthy food. Protection and Consumers Rights of China focuses on the consumers rights and interests, promotion of the health development of the consumers (Benney, 2013). However, in this law, the government is bound by providing healthy and civilized consumption that protects resources, environment and minimizes the waste. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Benney, J. (2013).Defending rights in contemporary China(Vol. 12). Routledge. Lam, H. M., Remais, J., Fung, M. C., Xu, L., Sun, S. S. M. (2013). Food supply and food safety issues in China.The Lancet,381(9882), 2044-2053. Who.int. (2017).International food standards (Codex Alimentarius).World Health Organization. Retrieved 14 October 2017, from https://www.who.int/foodsafety/areas_work/food-standard/en/ Wu, Y., Chen, Y. (2013). Food safety in China.J Epidemiol Community Health, jech-2012.