Cultural Food Race Event Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Cultural Food Race Event. Answer: Business Details Cultural Food Race is one-day event that will be going to happen on coming Saturday, 14 October 2017 from 11:00 am to 3:00 pm. The funds of this event will be accumulated from the students discount. The total price after providing the students discount of this Cultural Food Race event is 15 dollars. The target market will be set to 80 to 100 people. A particular product is aimed at a particular set of consumers who are termed as target market group (Armstrong et al., 2015). The organizers of the event determine the cost of the products. The price of dumpling and Krespe Kreeme are 2 dollars and 2.5 dollars consecutively for each person. The price of cooking has been considered as 1 dollar for each. The price of rice, egg, vegetable and chicken will be 8, 6, 10 and 20 dollars consecutively. The price of the Brazilian Portuguese burger is 7 dollars for each person. The total price of the food cost is 40 dollars for each student. The event organizers would like to choose social networki ng sites and poster publication as its promotional strategy. Facebook, Instagram and WeChat are the social networking sites that are chosen for promotional ground for this event. Legal Issues The major and most important part of this event is food, thus, the legal issues will be on food safety, quality and protection of the consumers against the impure, unsafe food. Food safety, which is not a negotiable issue, is related to provide protection to foods that are injurious to health (Lam et al., 2013). The organizers should follow the International food standards that are regulated by the Codex Alimentarius Commission, which is a joint intergovernmental body of food safety (Who.int, 2017). The scientific advice of chemical and microbiological hazards on foods is the main standard of Codex. Food quality includes negative and positive attributes such as spoilage, discoloration, contamination with filth and processing method, good texture and flavor. The standing Committee of Chinas National Peoples Congress has revised the Food Safety Law, which came into the effect on 2015. This law will look into the food management and production (Wu Chen, 2013). The other legal issue will be on consumer protection from unhealthy food. Protection and Consumers Rights of China focuses on the consumers rights and interests, promotion of the health development of the consumers (Benney, 2013). However, in this law, the government is bound by providing healthy and civilized consumption that protects resources, environment and minimizes the waste. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Benney, J. (2013).Defending rights in contemporary China(Vol. 12). Routledge. Lam, H. M., Remais, J., Fung, M. C., Xu, L., Sun, S. S. M. (2013). Food supply and food safety issues in China.The Lancet,381(9882), 2044-2053. Who.int. (2017).International food standards (Codex Alimentarius).World Health Organization. Retrieved 14 October 2017, from https://www.who.int/foodsafety/areas_work/food-standard/en/ Wu, Y., Chen, Y. (2013). Food safety in China.J Epidemiol Community Health, jech-2012.